Marketing
 

Marketing Division Objectives

Since its revival in 2008, the Marketing Division has launched marketing and agri-business development projects on St. Croix, St. Thomas and St. John.  Each project has been conducted with partnerships from various entities such as the U.S. Department of Agriculture, the University of the Virgin Islands, the V.I. Department of Tourism, the SE Ranking web-based marketing platform, The St. Croix Foundation, and of course, our local agri-businesses, hotels and restaurants.

The main objectives of the Marketing Division are to:

  • Secure funding to finance marketing and agri-business development projects in the U.S.V.I.
  • Create and strengthen marketing linkages between agri-businesses and buyers.
  • Provide agri-business consultations to farmers interested in developing their agri-business marketing strategy.

Target Markets

  • Restaurants, caterers and hotels.
  • School lunch programs, hospital cafeterias & Government agencies that purchase food.
  • Local wholesalers &/or exporters.
  • Farmers’ markets and supermarkets.
  • Individual consumers & organizations.

Products Marketed in the V.I.

The Virgin Fresh brand will be applied to quality V.I. products including:

  • Fresh fruits & vegetables
  • Meats: lamb, goat, pork & beef
  • Apiary products: honey, beeswax, etc.
  • Poultry, eggs & dairy products
  • Locally produced value-added products such as jams, hot sauces, etc.
 
Governor John P. DeJongh, Jr.My Administration is firmly committed to supporting economic development in the United States Virgin Islands. We boast a strong and rapidly growing economy that is evident with an unprecedented influx of business development to our islands on a daily basis. We are unique and our beloved Territory offers many benefits: We use U.S. Currency and have the protection of the U.S. flag and U.S. courts. Manufacturers have duty-free, quota-free access to the U.
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